About Me

Background

Thanks for taking the time to learn more about me. I reside on the east coast US between New York and Philadelphia with an amazing family and 3 young kids who always keep me on my toes. I am as competitive as they come and that comes from having a sports lineage in my family dating back to the early days of baseball with catchers. Much like a catcher has a unique perspective to see the entire field and all players in front of them, professionally in marketing, I have a knack for having being able to have that same unique perspective to see the playing field at a different angle which has led to my professional success with growth marketing, GTM strategies, and marketing operations. 

Furthering on that sports heritage I have grown up a huge sports fan of the Knicks, Yankees, Rangers, and Giants. I am also an avid gamer who has been playing console and computer games since an Atari 2700 at my grandparents house and then getting my first NES system with Super Mario Bros. and Duck Hunter and have been hooked since. Now you are more likely to catch me on a PS5 or Nintendo Switch, but my love for games continues. It is this love for the digital world that led me into marketing from an early age with aspirations of one day creating my own video game.

 

Speaking of marketing, I have been working in the field for nearly 15 years. My digital background started back with working on websites as far back as FrontPage 98, to hosting and managing Counter Strike servers as a hobby, and has now grown to executing complex marketing strategies and automation platforms for enterprise businesses. More recently I have worked in lifecycle marketing and marketing operations utilizing marketing systems including Salesforce, Hubspot, Eloqua, Marketo, 6sense, SEMRush, and Google Analytics just to name a few.

Feel free to browse my more in depth experience below or contact me for any marketing consulting needs you may have.

Experience

Marketing

Digital Marketing
15 Years
Lifecycle Marketing
12 Years
Digital Advertising
10 Years
Event Management
10 Years
Business Development Management
2 Years

Martech

CRM: Hubspot, Salesforce
Expert
Automation: Hubspot, Marketo, Eloqua, Pardot
Expert
ABM: 6sense
Advanced
Conversational: Hubspot, Drift, Outreach
Advanced
Events: Zoom, Webex, Hopin, Cvent
Advanced

Websites

Wordpress
15 Years
UX Research: Mouseflow, Fullstory, Hotjar, CrazyEgg
12 Years
SEO: GA4, SEMRush, Moz, Rankmath
10 Years
Video: Wistia, Vimeo, Youtube
6 Years

Advertising

SEM: Google Ads, Bing Ads
Expert
Paid Social: LinkedIn, Reddit, Twitter, Meta
Expert
Ad Platforms: 6sense, Metadata
Advanced