Naming Conventions Best Practices for Marketing Automation

Having worked with organizations of all sizes across my career, a common difficulty that is faced is finding files in a sea of databases and platforms. While folder structures may work well on a local hard drive to find things quickly, this idea does translate well to online marketing automation platforms like Hubspot or Eloqua. …

Getting Started with Hubspot (free edition)

While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step …

Pardot – Passing variables to iframes using a new approach

In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are …