Getting Started with Hubspot (free edition)

While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step […]

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Pardot – Passing variables to iframes using a new approach

In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are […]

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Email Marketing – The Counter-Argument

Last time I wrote about the topic of marketing it was related to Marketing Automation. The big deal about this at the time was that automating is key because it lowers the amount of resources needed to run your marketing department and can automate emails far beyond what Email Marketing with traditional campaigns can accomplish. […]

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