Lead Scoring in Hubspot

Following up on my previous article investigating how to get the most of out of Hubspot’s free edition, I wanted to take a deeper dive into scoring leads for marketing purposes for new businesses just starting out. Many times, lead scoring is overlooked in the setup as it is either, too complicated for sales to […]

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Getting Started with Hubspot (free edition)

While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step […]

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Pardot – Passing variables to iframes using a new approach

In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are […]

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Creating the Perfect Form

When it comes to marketing, the most important thing you can gather is data. Data is more than just an idea or a thought, data is concrete evidence that can prove a theory to be true. But like with anything in marketing, data can be interpreted in many ways so the most important thing is […]

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