When you are in B2B marketing, there comes a point when the business, sales processes, and marketing mature to a point where driving in volumes of leads no longer move the needle enough to drive further product research & development, allow you to hire much needed staff, or pay back your investors at the rate …
Read more “Is Your Business Ready for Account-Based Marketing (ABM)?”
Having worked with organizations of all sizes across my career, a common difficulty that is faced is finding files in a sea of databases and platforms. While folder structures may work well on a local hard drive to find things quickly, this idea does translate well to online marketing automation platforms like Hubspot or Eloqua. …
Read more “Naming Conventions Best Practices for Marketing Automation”
Following up on my previous article investigating how to get the most of out of Hubspot’s free edition, I wanted to take a deeper dive into scoring leads for marketing purposes for new businesses just starting out. Many times, lead scoring is overlooked in the setup as it is either, too complicated for sales to …
While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step …