Building Essential Digital Marketing Tools Stack

Essential Digital Marketing Tools for Building on a Budget

In times of market unrest or uncertainty, it is often difficult to rely on acquiring new funds from the bank and marketing teams must be more agile than ever. This can mean shifting resources, taking on additional responsibilities, or working on a lean budget to continue to drive demand. Whether this is impacting your business, …

Building Audiences

Building Customer Audiences in GA4

Google Analytics 4 (GA4) can be so much more powerful than most users realize. In many cases GA4 events are setup to measure conversions such as those from requesting a demo or contacting your company. These events can also be used to identify specific segments of visitors on your site, such as your customers, prospects, …

Hubspot Secrets – The visiting prospects report

Hubspot over the years has added many new features to help marketers and revops from building custom reports to viewing your overall email health in an easy-to-read dashboard. However, over the years some of the useful features have become buried at the expense of all of those new features. One in particular that many sales …

Pardot – Passing variables to iframes using a new approach

In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are …