Google Analytics 4 (GA4) can be so much more powerful than most users realize. In many cases GA4 events are setup to measure conversions such as those from requesting a demo or contacting your company. These events can also be used to identify specific segments of visitors on your site, such as your customers, prospects, …
Whenever a business sends out communications, it is usually touched by marketing for review whether that involves brand consistency or the tone of the messaging. But then comes the big question, is this going to be a marketing email, or a personal email from a sales or customer success rep. That is where the line …
Hubspot over the years has added many new features to help marketers and revops from building custom reports to viewing your overall email health in an easy-to-read dashboard. However, over the years some of the useful features have become buried at the expense of all of those new features. One in particular that many sales …
In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are …
Read more “Pardot – Passing variables to iframes using a new approach”
When it comes to marketing, the most important thing you can gather is data. Data is more than just an idea or a thought, data is concrete evidence that can prove a theory to be true. But like with anything in marketing, data can be interpreted in many ways so the most important thing is …