Hubspot over the years has added many new features to help marketers and revops from building custom reports to viewing your overall email health in an easy-to-read dashboard. However, over the years some of the useful features have become buried at the expense of all of those new features. One in particular that many sales …
In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are …
Read more “Pardot – Passing variables to iframes using a new approach”
When it comes to marketing, the most important thing you can gather is data. Data is more than just an idea or a thought, data is concrete evidence that can prove a theory to be true. But like with anything in marketing, data can be interpreted in many ways so the most important thing is …
This is a continuation of the previous article I had posted called Email 101 which was an introduction to what makes a good email. In this article we will be looking a step further into the code that constitutes an effective email.
An Introduction to Email Building Regardless of what Email Service Provider (ESP) you go with, you will need to know what it takes to build an effective email. There are a few good guides out there and I highly recommend the ones from Mailchimp for the basics ( link ) and the CSS guide from Campaign Monitor …