Google Analytics 4 (GA4) can be so much more powerful than most users realize. In many cases GA4 events are setup to measure conversions such as those from requesting a demo or contacting your company. These events can also be used to identify specific segments of visitors on your site, such as your customers, prospects, …
This is a continuation of the previous article I had posted called Email 101 which was an introduction to what makes a good email. In this article we will be looking a step further into the code that constitutes an effective email.
An Introduction to Email Building Regardless of what Email Service Provider (ESP) you go with, you will need to know what it takes to build an effective email. There are a few good guides out there and I highly recommend the ones from Mailchimp for the basics ( link ) and the CSS guide from Campaign Monitor …
With my last tutorial I examined how to setup a MAMP server and now we are going to look at setting up a site in Dreamweaver which will connect to that MAMP server. When we left off the last thing we did was create a sample HTML page showing how diverse HTML is and how …
Read more “Setting Up Your First Website in Dreamweaver CS6”
With the rise of such website scripts as WordPress, Joomla, Drupal or my new personal favorite PyroCMS, I am always amazed to read read forum posts about how difficult it is for new users to setup their own testing server. As someone who has worked on websites for over a decade I figure I’d share …