Whenever a business sends out communications, it is usually touched by marketing for review whether that involves brand consistency or the tone of the messaging. But then comes the big question, is this going to be a marketing email, or a personal email from a sales or customer success rep. That is where the line …
While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step …
In my time as a marketer using various different platforms, I often come across perplexing issues that just make me shake my head. One of them is the continued reliance on incorporating iframes into HTML markup when it often restricts layout or coding options by having that content included on your page. While there are …
Read more “Pardot – Passing variables to iframes using a new approach”
Last time I wrote about the topic of marketing it was related to Marketing Automation. The big deal about this at the time was that automating is key because it lowers the amount of resources needed to run your marketing department and can automate emails far beyond what Email Marketing with traditional campaigns can accomplish. …