This is a continuation of the previous article I had posted called Email 101 which was an introduction to what makes a good email. In this article we will be looking a step further into the code that constitutes an effective email.
An Introduction to Email Building Regardless of what Email Service Provider (ESP) you go with, you will need to know what it takes to build an effective email. There are a few good guides out there and I highly recommend the ones from Mailchimp for the basics ( link ) and the CSS guide from Campaign Monitor …