For those that don’t know I worked with Joomla websites a lot over the last year and despite the shear hatred I’ve had for the platform over the years due to the dysfunctional menu system and lack of a decent integrated SEO re-writing engine built in, the platform grew on me. I can’t say it …
When it comes to marketing, the most important thing you can gather is data. Data is more than just an idea or a thought, data is concrete evidence that can prove a theory to be true. But like with anything in marketing, data can be interpreted in many ways so the most important thing is …
The Content Management System By now most readers have heard of a Content Management System, but for those who haven’t I’m sure you have heard of names like Drupal, WordPress or in the case of this article, Joomla. These systems typically install on a website like Microsoft Office does on your desktop. Then from these …
An Introduction to Email Building Regardless of what Email Service Provider (ESP) you go with, you will need to know what it takes to build an effective email. There are a few good guides out there and I highly recommend the ones from Mailchimp for the basics ( link ) and the CSS guide from Campaign Monitor …