Google Analytics 4 (GA4) can be so much more powerful than most users realize. In many cases GA4 events are setup to measure conversions such as those from requesting a demo or contacting your company. These events can also be used to identify specific segments of visitors on your site, such as your customers, prospects, …
When it comes to marketing, the most important thing you can gather is data. Data is more than just an idea or a thought, data is concrete evidence that can prove a theory to be true. But like with anything in marketing, data can be interpreted in many ways so the most important thing is …
With my last tutorial I examined how to setup a MAMP server and now we are going to look at setting up a site in Dreamweaver which will connect to that MAMP server. When we left off the last thing we did was create a sample HTML page showing how diverse HTML is and how …
Read more “Setting Up Your First Website in Dreamweaver CS6”