The Content Management System By now most readers have heard of a Content Management System, but for those who haven’t I’m sure you have heard of names like Drupal, WordPress or in the case of this article, Joomla. These systems typically install on a website like Microsoft Office does on your desktop. Then from these …
This is a continuation of the previous article I had posted called Email 101 which was an introduction to what makes a good email. In this article we will be looking a step further into the code that constitutes an effective email.
An Introduction to Email Building Regardless of what Email Service Provider (ESP) you go with, you will need to know what it takes to build an effective email. There are a few good guides out there and I highly recommend the ones from Mailchimp for the basics ( link ) and the CSS guide from Campaign Monitor …
Last time I wrote about the topic of marketing it was related to Marketing Automation. The big deal about this at the time was that automating is key because it lowers the amount of resources needed to run your marketing department and can automate emails far beyond what Email Marketing with traditional campaigns can accomplish. …
A hot topic lately in the field of marketing is Marketing Automation. In this article I plan to explain what its roots are, how it came to be, and how it can make your marketing more efficient then ever, for a cost of course!