Whenever a business sends out communications, it is usually touched by marketing for review whether that involves brand consistency or the tone of the messaging. But then comes the big question, is this going to be a marketing email, or a personal email from a sales or customer success rep. That is where the line …
Hubspot over the years has added many new features to help marketers and revops from building custom reports to viewing your overall email health in an easy-to-read dashboard. However, over the years some of the useful features have become buried at the expense of all of those new features. One in particular that many sales …
Having worked with organizations of all sizes across my career, a common difficulty that is faced is finding files in a sea of databases and platforms. While folder structures may work well on a local hard drive to find things quickly, this idea does translate well to online marketing automation platforms like Hubspot or Eloqua. …
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Following up on my previous article investigating how to get the most of out of Hubspot’s free edition, I wanted to take a deeper dive into scoring leads for marketing purposes for new businesses just starting out. Many times, lead scoring is overlooked in the setup as it is either, too complicated for sales to …
While Hubspot has many different options that make its platform arguably one of the most competitive on the market, often newer businesses or those with limited resources find themselves struggling to answer, where do I start. After having worked with many companies over the course of my career, I figured I would take a step …